About Us



Board of Directors

Mr. Chu Sau Ben

Executive Chairman

Mr. Chu Sau Ben is the Executive Chairman of YC Travel & Tours Sdn Bhd. He has over 26 years of experience in the construction industry. As the Executive Chairman, Mr. Chu is responsible for the overall management, strategic planning and business development of our group. Since the age of 18, Mr. Chu has been involved in various works involving ACMV components where he gained valuable hands-on experience. In 1997, he joined Kin Xin engineering as an Operation Manager and was responsible for the management and operation of Kin Xin Engineering. Largely due to his drive and foresight, Mr. Chu was able to develop business expansion for Kin Xin into the supply and installation of ACMV ductwork, chilled water pipes and refrigerant copper pipes. Under his leadership, Kin Xin engineering was able to secure more projects of increasing scale and value from both public and private sectors. In 2005, he was appointed as the Managing Director of Kin Xin Engineering. In the same year, Mr. Chu incorporated Libra Engineering engaging in the manufacturing of ACMV ducts to provide a one-stop service to its customers. Mr. Chu holds a certificate on ducting installation for air-conditioning and ventilation from the Construction Industry Development Board, currently known as BCA.

Mr. Choong Hin Seong

Managing Director

Mr. Choong Hin Seong is presently the Managing Director of YC Travel & Tours Sdn Bhd. He holds his Diploma in Science Computer from Kolej Tengku Abdul Rahman and Degree in business Administration. Mr. Choong, who is in his early forties and served Hong Leong Bank Bhd for 5 years from 1993 – 1998. Mr. Choong has over 20 years’ experience within the tourism industry. He played a pivotal role in visioning the incorporation of YC Travel & Tours Sdn Bhd to evolve into an international diversified conglomerate. His appointment as the Managing Director is to structure and steer the group towards its vision and mission. Prior to his appointment as MD of YC Travel & Tours, Mr. Choong was also extending his leadership with Great Apple Holiday Sdn Bhd from 1998 – 1999 before being appointed as Managing Director with Marine Adventures Sdn Bhd from 2000 – 2008. Capitalizing his educational background and capable experience in Banking & Finance, Mr. Choong assembles and integrates all the resources needed the money, the people, the business model, the strategy and the risk-bearing ability to transform the invention into a viable business. He pursues opportunities without regards to resources they currently control.

Tn. Hj. Anuar bin Ahmad


Tn. Hj. Anuar bin Ahmad is presently the Director of YC Travel & Tours Sdn Bhd. He holds his Degree in Management from Universiti Sains Malaysia. Tn Hj. Anuar, who is in his late forties had served both the private and the Government sector. Tn hj. Anuar bin Ahmad started his career as Asst Researcher with Pusat Penyelidikan Dasar, University Sains Malaysia 1998. After 2 years, Tn Hj. Anuar joined Unit Penyertaan Bumiputera, Jabatan Perdana Menteri, Kuala Lumpur.In 1992 he was appointed as Asst Director of Biro Latihan dan Penyelidikan. Biro Tatanegara, Jabatan Perdana Menteri in Kuala Lumpur before he was appointed as Senior Private Secretary to Assistant Minister of Health in 1993. Tn. Hj. Anuar then left the Government sector to venture into business. Presently he holds Directorship in three other companies namely, Veteran Timur Sdn Bhd, Timur Permai Haulage Sdn Bhd and Tiara Vantage Sdn Bhd. Tn. Hj. Anuar is very hardworking and dynamic young entrepreneur. His vast experience in the government coupled with his stint in the private sector augers well for the company as it develops its business in the tourism industry which is much related to the government sector.

Ms. Lee Wei Wei

Business Development Director

Competency and Personality
• A quick learner with high adaptability
• Highly self-motivated and self-confidence
• Fluent in English & Chinese with both written and oral
• Professional in managing travel agent
• Competent in communicating with different people in different cases
• Capability of handling 400 tour groups per month / china groups

Phan Cheen Hau

General Manager

Mr. Phan Cheen Hau holds his present position since 2008. Mr. Phan, 42, attended his earlier education at Chung Ling High School from 1984 – 1989. He went to Columbia International College for A Level in 1990-1991 prior obtaining his Bachelor in Business Administration at Hawaii Pacific University majoring in Travel Industry Management. Mr. Phan began his career in 1996 as Supervisor at Shangri-la Hotel in Penang. In 1999 he was appointed as Assistant Manager at City Gold Club until 2002. In 2003 he become a Tourist Guide at Marine Adventure Travel & Tour Sdn Bhd before he joined YC Travel & Tour Sdn Bhd as Inbound Manager in 2008. Mr. Phan is a highly self motivated and able to learn fast with high adaptability. He is fluent in many languages and is very professional in his undertaking. Mr. Phan is presently a leader of 55 Tourist Guide and has the capability in handling not less than 400 tour groups in a month.